Scaling up the next generation of democracy defenders.
With the most important local elections in Thai history on the horizon, they needed to scale their organization to develop a whole new generation of democracy defenders.
AGO helped them mobilize a tech infrastructure that streamlined an engaging volunteer training, doubled the number of election reports, and set them up to build collective power into the future.
What we did
Research & insights
Tech stack training
New CRM stack implemented successfully for the December 2020 local elections.
revamped orientation session
new volunteers recruited ahead of election day
increase in reports on election day
Poised to protect democracy
When we first met We Watch, we were floored. Their small, scrappy team had trained over 2,500 university students and young volunteers as election observers. Amidst a volatile political environment in Thailand, they were using nonpartisan election monitoring to document democracy on the ground and advocate for major change.
Building the foundations of digital infrastructure
This put We Watch in a critical position in their development as an organization, faced with an overwhelming need to scale up operations. Identifying this unique challenge, we partnered with them to build volunteer management systems that would amplify their capacity for training and engagement.
A deep dive into the volunteer experience
Designing an engaging, scalable training
To make sure training was efficient for We Watch’s small team, we developed best practices for hosting online events and orientations, and equipped the staff with the tools needed to take the reins.
Developing an intuitive system for growth
We also designed a new signup form for streamlined information capture, so We Watch can track engagement and get new ideas for building their movement into the future.
The work continues
“The new tools helped us work faster and in real time to manage and filter volunteers. Training only took a few hours [normally half a day plus booking a hotel conference room!].”
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